Innovation and Design Management Case Study Example | Topics and Well Written Essays - 750 words

Innovation and Design Management - Case Study Example Required Capabilities for International Launch Developing a decentralized model for costing similar to a "in-country" model. Access multiple markets by developing a strong public relations and customer connect campaigns through effective training and promotional strategy. Comply with requirements pertaining to sales, quality assurance and marketing in an international scenario to attract larger customer base. Proactive plan for conducting press tours in multiple languages, seminars on the specific product features of Lazy-Dizzy tooth brush by effective product presentations and training sessions Conduct continuous tests to ensure the quality of the product and establish distribution channels for easy availability of the product. Key Resources Content developers for promotional campaign in international languages. Distributors and franchisees for effective sales Product experts for effective manufacturing of the Lazy-dizzy tooth brush. Recruitment professionals and advertisers for staffing and marketing. Competent Sales force and business development professionals Effective Communication experts using latest technologies Voice of the customer as feedback Key obstacles Competition Due to the changing customer preferences on tooth brush design, the competitor toothbrush companies are especially eager to put promising innovative designs onto store shelves as quickly as possible. Competitors offer tooth brush at minimum price to attract customer base with a less profit margin. International Product Launch The major challenge in an international product launch is to ensure that the performance of current product is rated as an accurate product. Another challenge is to provide... It is observed that there has been a drastic increase in the usage of power operated toothbrushes as the customers prefer to swift from traditional tooth brush which is operated manually. This justifies that there is scope of attractive and developing market for the innovative design of Lazy -Dizzy tooth brush. Lazy-Dizzy toothbrush designs allows for an option that sets the power of the brushing action of the brush to either a "high" or "low" level. In most cases the effectiveness of the brush will be greatest when it is set to its higher setting.